Here’s my love letter to our neighborhood businesses.
Technology has changed not only the way we communicate with each other but the way we do business will never be the same. Nowadays that local mom and pop store not only has to master basics like P/L’s, payroll, and so on. They have to adapt to how their customers are shopping and what is being said.
Failure to adapt is not an option, or these businesses risk simply getting left behind. What are the key critical areas where local businesses must focus their marketing efforts to thrive in today’s market? Local Business Alchemy covers this and more!