How to Steal (Ethically) as a Social Media Manager

Don’t know if you’ve checked it out yet, but I’m liking this new WP editor where you can write without as much clutter.

Ok, here’s my question / dilemma – so I wanted to tweet this image from a mommy blog –

little-boy-holding-present

(here’s the original site that it’s from..)

by creating a meme like this..

Google+Posts-Gift

How much credit do I need to attribute? For that matter am I allowed to do so?

The mommy blog says “Image via Shutterstock” which I’m guessing means that she paid a royalty of some kind?

I’m going to check with a social media mastermind and report back what they say.

 

So far, the discussion has centered around whether using this image at all is “fair use” and what legal damage you might be bring on yourself. One of the other social media managers pointed me to an article she wrote on this.

I pointed out that I was not promoting my own business with this tweet per se, nor was I likely to benefit directly in any way. Apparently, the consensus is that this does not matter.

At this point I’m waiting to hear back from a small business legal eagle, Elizabeth Potts Weinstein. Stay tuned!