Why Bots are Now Critical to Your Online Marketing

Have you noticed that it’s harder than ever to reach customers with what used to be cutting edge technology? Bots may just be what you need for your online marketing.

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Bots for Marketing (photo: JamesM via Pixabay)

While 20% email open rates are considered average, the reality is that 4% click thru will barely keep your business afloat. Meanwhile, social media channels and content marketing were once considered just what online marketing needed. But now even these aren’t as effective.

My soccer coach used to tell us to go where the ball will be, not where it was. Where will you customers be for the next 5 -10 years?

Messaging Apps vs. Email

Something curious happened over recent years. While email isn’t going away, have you noticed how we use direct messaging, aka chat, to communicate more often?

No longer just for teens and gamers, we use chat to talk with friends, family and even co-workers. It’s easy, fast and engaging.

Social Networks vs Messaging Apps

There are now more users of messaging apps than social networks. Marketing is about meeting customers where they are.

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Messaging Apps are Bigger than Social Networks (source: Business Insider)

Bots provide a scalable way to communicate via chat. They can educate and sell in a way that is more engaging than any other tool.

Done right you can track and segment like the most sophisticated CRM (Customer Relationship Management) platforms, yet keep your unique brand look and feel.

Still not convinced about the value of bots?

Check out this short video..

Although I’ve been running limited tests, the overall results are definitely impressive.

Typically, average open rates for email marketing is 15%. We get around 20-30%.

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Email Marketing Open Rates and Click Thru

With bots this jumps to around 80-100%, and even better are the click-throughs around 20%, which is 3 to 5% for the industry vs. 20-30% for bots!

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Bots Open Rate and Click Thru

Want to learn more about bots and messaging apps? Well, turns out we have an app for that! Click here to get started.