Top Video Marketing Tips for Realtors

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Many realtors realize the importance of video marketing for their real estate business, but they mistakenly believe that it has to be an expensive Hollywood production that only the million club members can produce.

video-marketing-realtors

Video Marketing for Realtors – Photo Credit: moleshko via Pixabay

Here are some key tips on how to make sure your marketing videos not only have impact, but also easy on your budget.

Make It About Your Customer

Most real estate businesses love to do a “brag video.”
Yeah, we know that everybody on your team will work hard and care about your clients. But does this really make you different from the 99 other agencies?

And is “trustworthy” really something to make you stand out? Isn’t that a minimum requirement?

Here are just a few ways to offer value –

  • Give advice on how to get financing
  • Provide current real estate trends in your area
  • Offer tips on getting top dollar in selling a home

Make It Shareable

Okay, we’ve all seen the “like my page” – it’s the social media / online version of begging for spare change.

Instead, focus on one of these three key things – entertaining, educational, or inspirational, or better yet, some combination of all three! Here’s an example of a video that’s both entertaining and educational (if only tongue in cheek!)

Why do people share things? To be helpful or to look good. If your video isn’t helping them to do either, that’s why it isn’t being shared!

For more on how to make your video go viral, check out these ideas on real estate marketing.

Make It Short and Simple

While it’s great to give a lot of value, too much is just that. Create the Seal Team 6 of videos. Get to the point – get in and get out.

Make Sure You Show Up.. Consistently

Whether it’s Gary Vee or Mario Jannatpour aka the “Honest Real Estate Agent,” these guys will tell you that expecting to hit a homerun first time at bat is wishful thinking at best.

Be willing to commit to producing weekly, monthly or whatever regular posting that you can manage. Sure, you don’t want to spend all your time making videos. But you also need to show that you’re not a fly by night operation.

Get help. Consider outsourcing part of your operation. We have folks that we work with on Fiverr and other outsourcing. Contact us for a few referrals of our favorites in different areas of expertise.

Make It Personal

One of the worst expressions in my opinion is “it’s not personal – it’s only business.” ALL business is personal. We buy from people we “know, like, and trust.”

Often, we’ll go an extra 15 minutes out of our way or pay a few dollars more to buy from the friendly neighborhood cafe or store over the big brand name chain.

Don’t miss out on this opportunity to show some of your personality and connect with your ideal customer. In fact, what you choose to share will show them why they should work with you over your competitors.

Make Sure You’ve Done Your Homework

Before you hit the publish, there are a few things you want to make sure that you do on the back end. Things like getting the title, description and tags right can make all the difference.

It can mean the difference between showing up on page one, where over 70% of visitors go – or getting buried in the no man’s land of Google results.

Get your free quick tutorial. We’ll send you access to simple short videos on how to make sure that your videos get seen!

If you’d like to find out how to make a high impact video for more customers and sales, contact us today to discuss solutions that fit your budget.

Create Lots of Content from a Blab Interview

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Create Lots of Content from Blab Talks (Photo: Noly via Pixabay)

If you haven’t checked out Blab, I highly recommend that you give this new platform a look. Since the fall of last year I started to do weekly interviews and online masterminds with indie creative guests as well as panels.

After we’re done with a Blab session, I upload the video to YouTube and download the audio to create a podcast – all before creating a blog post with show notes and related links. So along with the original Blab chat itself, I’ve created THREE other pieces of content.

Here are some basics to get you started..

Signing Up is Easy. Just go to Blab.im using your desktop or tablet browser (Chrome over a land line is HIGHLY recommended,) or use the iPhone / iPad app. (For now Android users need to use the mobile Chrome browser – at least until the Android app is available.)

Blab allows you to simply sign up with your Twitter account –

set-up-blab

Setting Up Blabs is Easy

(Note: your Blab username matches your Twitter username and pulls information from your Twitter profile, the website from your Twitter profile will not be pulled into your Blab profile though.)

Things to Do Before Hosting Your First Blab

You’re probably eager to get started and host your first Blab. It’s recommended that you just attend and watch one in action. Get a sense for how people interact with each other and the hosts. If you’re brave enough, post some comments and for bonus points see if the host invites you to talk live.

Note: all Blabs are public. Meaning, if you’re logged in with your Twitter account, the system announces when you enter a Blab in the sidebar. To avoid this and lurk anonymously, log out then click back into the Blab that you want to view in anonymous “lurk” mode. You won’t be able to participate, however.

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Time to Start Your First Blab

 

Showtime! Time to Host Your Own Blab

Besides the scheduling and coordination (the more difficult part in my opinion) creating the actual Blab is easy peasy.

Doing a Test Blab is a good idea with a friend or even testing things out with a show guest who’s not familiar with Blab.

Just tell other in the title that it’s a “test blab”; otherwise, curious visitors will probably pop in and out. There’s also a “test-zone” tag to make it even more clear.

To make replays available and uploading to YouTube you have to remember to hit the Record button on the left side. Later, this becomes the option for the YouTube upload once Blab has finished processing the video.

Some Other “On the Air” Tips

As the Host, you have full control on all the controls for adding Guests or booting them off. I’ve added other Hosts on some calls when I’ve run into connection difficulties, which is common due to streaming video live.

(Note: sometimes I will make other panel speakers or even guests a “Co-host” just in case my connection freezes [you’ll notice when no one else seems to be talking,] and I need to refresh my page – the reason is that Blab will sometimes just end the call altogether, and you’ll have to scramble to create a new Blab and hopefully bring everyone back. This is one BIG down-side, compared to Google Hangouts that I hope they fix in the future.)

To allow someone to join you on the actual “on-air” video, just click “Accept” after someone asks to join in an open seat. Blab is currently limited to 4 seats, which in my experience is the limit to what is reasonably easy to manage as a host.

You can always turn down the the request to join and keep the seat open.

Click on the “Lock Seat” button prevents other from joining the video or asking to join through the Accept prompts. This may make sense if you have a panel or interview format for your show.

Sometimes Blab can be like the “box of chocolates” from Forrest Gump where you “never know what ya gonna get..” On a recent chat we had a young kid jump on with his film idea apparently involving plenty of profanity and drug use. (He may have already been partaking himself..)

Props” or the Blab equivalent of Likes or applause are encouraged. This gives hosts a sense of what the audience likes or is connecting with in discussions.

Just click the hands symbol on the window of the person you want to give the props. Like Periscope will show the number each participant receives during that particular Blab. Whenever you enter a new BLAB the counter goes back to zero.

Depending on how a Blab goes, I may directly upload to YouTube or download and edit in some video editing software. Unless you’re familiar with something like Camtasia, Final Cut or Adobe Premiere, it’s better to use something like Windows Movie Maker or iMovie for Mac’s.

For turning the video file into a podcast, I open up the MP4 in Audacity. You can also use Garage Band on Mac for this.

Of course, the show notes with specific timings of topics discussed creates easy blog posts. Also, you can create shorter video snippets for highlights that may attract viewers to watch the rest of your interview or discussion.

So, these are just some of the ways that you can create several pieces of content from one interview. If there is enough interest, I will create a more detailed tutorial on these in future posts. But I just wanted to provide a short but actionable summary of key steps.

To learn more and attend our next free workshop, click here.

Indie Creative – Kyle MacDonald of One Red Paper Clip

one-red-paperclipThis week we spotlight Kyle MacDonald and his story – trading up from one red paper clip until he got his dream house. Like many entrepreneurs, Kyle started his creative entrepreneur’s journey with an idea.

Actually, Kyle started off with several creative ideas – until a high school friend reminded him of a game of “Bigger and Better” that they played where they traded up items as much as they could.

Kyle wondered what if he could create an online version of this? So, that’s what he did. Along the way Kyle traveled around the country meeting interesting people and sharing his adventures.

1:15 What made Kyle decide to follow the Red Paper Clip idea and see where it led him?

2:52 How to get others involved and be a part of what you’re doing

4:22 Overcoming self-doubts and negative influences

6:23 Lessons learned transform us on our creative entrepreneur’s journey

7:24 How to recognize those who can help on your journey

8:58 Finding stability by bootstrapping and launching from your personal base camp

10:40 Going outside your comfort zone to connect with your creativity and the importance of creating space to be creative

12:48 What are Kyle’s top creative habits

14:32 Where Kyle finds some of his creative inspiration

16:40 Biggest lessons Kyle learned on his creative entrepreneur’s journey

17:58 How not having a backup plan can guarantee success

20:12 How following curiosity can lead to bigger things

 

Here’s the talk on Blab –

Indie Entrepreneurs – Casting Director Pixie Monroe

 

Recently, I chatted with Pixie Monroe of Monroe Casting. She has worked with productions with blockbuster budgets to indie film projects.

We talked about how Pixie got started in the entertainment industry with the near tragedy of her mother’s stroke during the aftermath of 9-11.

0:18 What lights Pixie up and inspires her work

3:25 How her career found her when her mother had a stroke

6:40 Where was Pixie on 9-11 before mentorships with Dreamworks

8:30 Inspiring words by casting legend Lynn Stalmaster “Leap and the safety net
will appear”

9:25 how working with different gifts and talented people inspires her

11:45 What helps her keep balance with all that happens

14:45 how a $100 background acting gig turned into music video spot

19:10 dealing with actors who don’t live up to expectations

21:55 which is more difficult – nightmare parents vs animals on set

25:10 strangest casting call of all – fainting goats

29:05 upcoming projects for Monroe Casting

31:40 advice to vets get started in film and television

34:50 what to do if you lack skill sets and how to find your mentors

38:00 how the relationship gave Pixie a chance to repay her mentor

To learn more about Pixie and Monroe Casting’s creative services visit her website – http://monroecasting.com/

Indie Entrepreneur – Content Marketer Bill Belew

This week we talk with Bill Belew who built his online community to over 6600 members. Join us in hearing the story of his entrepreneur’s journey from struggling blogger to sought after speaker and thought leader.

We talk about how Bill got started on his journey as a content marketer. He shares some of his biggest challenges and struggles.

With so many projects and hats Bill talks about how he gets things done and what his proudest moment is so far. We’ll discuss what the next level of success looks like for him, ask what he feels is the biggest lesson he’s learned so far.

0:28 – Bill talks about the roots of his journey from living overseas before moving to Silicon Valley

1:08 – Life in the heart of Silicon Valley as a creative entrepreneur

4:20 – How Bill takes his first steps stumbling into entrepreneurship

6:04 – Door after door closes in Bill’s face as he seeks help on his journey

8:56 – Growing up among six children taught Bill self-reliance including learning how to ride a bike by launching himself downhill

10:40 – Leaving Japan Bill starts teaching at a local college and loves his work

11:18 – But the school’s president has other ideas for Bill

13:00 – Defining moment for Bill in choosing to take control of his life and finds an opportunity to write

14:24 – Realizing that he could duplicate his success Bill finds ways to rinse and repeat

16:08 – How to stumble on your success as a content marketer

18:10 – Folks begin asking Bill to teach how he was able to get millions of views to his websites

19:40 – Bill shares the biggest challenge on his journey

20:48 – No longer under the control of bosses Bill finds himself at the mercy of Google and search engines

21:20 – Realities of making a living as a writer / content creator

23:32 – What the residual benefits of organic traffic offers content creators

24:48 – Building an online community of content creators – even when you never participated in one before!

28:08 – Next thing Bill knows people start asking how he built his online community of over 7000 users in 15 months

30:06 – Bill’s forum hits a milestone

31:42 – What hitting that milestone really means

34:34 – How a 3 yr old’s success is Bill’s proudest moment

39:30 – Translating success online to offline success

40:02 – Sharing what that next level of success looks like

44:04 – Getting things done with so much to do

46:02 – How your “why” makes your success a certainty

49:24 – Why Bill feels more pressure and constraints gets better creative results

To watch the replay of the event  –

Meet WordPress Developer Robin Haney

This week we’re featuring professional web developer and Udemy instructor, Robin Haney. He helps bloggers and entrepreneurs get started in blogging and building their own WordPress sites.

Q: What is the number one mistake that you see with beginners building WordPress sites?

A: The number one mistake I see the most when it comes to people building their WordPress websites is not fully SEO Optimizing their posts and pages. When I design websites for people I usually will give them a crash course in Search Engine Optimization so that over time their website will get more traffic from search engines which is very important!

Q: How can they avoid this mistake?

A: Installing a good plugin like WordPress SEO by Yoast will take care of most of the work and its pretty easy to set-up, but the best way to avoid this mistake is to educate yourself on SEO, the problem is that there is a lot of mixed information out their and everyone likes to do things a little bit differently. The good news is that the core stuff that works is generally done the same, its the small details that everyone does differently.

So even if you were to take a little bit of time to go on Google or Youtube and research how to do basic SEO you will learn a lot that will help you out. The main problem is people who I deal with think that SEO is super complicated stuff but it really isn’t. I’ve made a few courses and lessons on SEO and its pretty basic, it just takes time and patience which is key.

Q: What are some things you wish clients understood before working with you?

A: The biggest problem most people have when they get someone else to design a website for them is that they do not know what they want. This is fine but as a web developer it takes a lot of hard work and effort to design a website so its really important that the client knows what they want before you start the designing process. I will usually sit down with the person and won’t even start building the website until we both have a clear picture of what it is we are building together.

This avoids having to restart the project, charging the client extra money, or in the end having someone not get what they want.

Q: When should someone not struggle to build a site on their own and simply contact you for your WordPress expertise?

A: The great thing about WordPress is that it is very easy to use and build a website with, the problem is that there is still a little bit of a learning curve, even for the basic stuff. It really comes down to how much time someone wants to invest to learn how to use WordPress. Anything to do with the back-end or coding will take some time to learn how to do so often you will need to look up tutorials or get a developer to do the fix for you.

I have a course on Udemy that shows people step by step how to design a basic WordPress website and use the Interface of the content management system.

Q: Who are your favorite clients to work with?

A: This really comes down to what I mentioned earlier but again people who are prepared and have a good idea of what they are looking for in a project and the best to work with. It’s also nice to work with people who have good communication skills and are friendly.

Repeat business is where a good chunk of your income as a web developer will come from so working with the same people on multiple projects will usually happen. Its always nice to have good people to work with on a consistent basis.

Q: How can folks learn more about you and your services?

A: As of right now I haven’t been online for too long, I’m fairly new to the web development world but am learning so much every single day. I spend most of my time on Udemy teaching various courses related to my field and writing on my own personal blog.

Thanks, Robin!

Here is his website – http://www.robinmhaney.com/
and Udemy profile – https://www.udemy.com/u/robinhaney/

Indie Entrepreneur Chef Chris Hill is Back

..and he’s getting ready to launch his 2nd restaurant in Atlanta.

Hot-lanta has been in the 90’s with 90-something percent humidity! But we’ll do our best to keep it cool, talking about Chris’ challenges and goals.

 

Here’s his recent TEDx talk –

 

We’ve invited George Ohan back as a panelist.

My friend and co-instructor, Sarah Davidson of Visual Marketing Edge will be joining us as well.

This is turning out to be an exciting night, so we’ll look forward to seeing you there!

Here’s the link to the Hangout on Air event where you can post your questions and comments – https://goo.gl/lKkPTG

Indie Entrepreneur Xavier Ybarra

This week we spotlight indie entrepreneur film maker Xavier Ybarra of Signature Xavier. He’s been working with artists in the Los Angeles area.

Like so many entrepreneurs with growing businesses Xavier has a full plate. Sometimes there just doesn’t seem like enough hours in the day to do everything that needs to be done. The key, of course, is focus, and maybe getting some outside guidance because we can be too close to the forest to see the trees.

Too often entrepreneurs feel the need to act like they know everything or like nothing is wrong. They may be acting on the false belief that their clients expect them to know everything.

In reality its often much more damaging to hide behind this false image and get caught or called on this. But this takes a courageous step that not many entrepreneurs are not willing to take.

We’ll take a look at his successes and setbacks. What are his challenges and current opportunities? Who are his ideal customers? How can he connect with them? Where is the best place to reach them?

Don’t miss this chance to hear what it’s like from the entrepreneur frontlines of growing an indie business.

Here’s the link to attend this live event – https://goo.gl/zp9wuh
(we’ll update with the streaming video)

 

How to Repurpose Content Like a Rockstar

Okay, rockstars and celebrities are not known for their frugalness – in fact, they’re often associated with a life of excess and waste. But musicians like John Lennon and Paul McCartney know that real creative success came from a sustainable system where they can mine for gold as often as they wanted again and again.

Repurpose-Like-Rockstar

credit: Unsplash (these guys rock!)

So, here are ways that you do the same with building your own content marketing machine.

First, find a key topic and an audience. This is the art of creating content – finding the balance between broad enough to be worth your time and effort and niche enough to attract your ideal audience.

Create and promote the event. Although there are many webinar tools out there, Hangout on Air (in spite of its glitches) is still great for two main reasons: 1) Google juice 2) live streaming to YouTube (#2 search engine OWNED by.. wait for it.. Google)

Here’s a recent example of an event –

Guess what? By using a Hangout on Air you’ve automatically done this step – create a video. Here’s the kicker – you can create different highlights by editing clips your video. These can cover key points or moments.

Now, you can also edit and republish as a sound file. By using a program like Audacity (free download) you can now create a sound file that can be uploaded to SoundCloud or possibly made into a podcast.

Here’s where I posted a recording on my blog post –

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Example of Post with SoundCloud

 

Of course, all of these types of content can be used for creating a blog post where you cover the key points in more detail. These points can be used to generate graphics using a program like Canva for tweets or other posts on social media such as infographics that you can pin.

Here’s an infographic from Bill Belew’s forum which I pinned to my Pinterest board on content marketing.

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From Bill Belew’s Forum

Depending on the amount of content these can be used to create PDF reports and ultimately published as ebooks which, of course, can get an even bigger boost from Amazon – the world’s largest search engine for buyers of information.

Last but not least, this old content can inspire new content. By studying how your audience responds or has questions, you can look at ways to approach the topic and decide on your next directions.

What are some other ways that you have reused and repackaged your content?