How to Use Google Hangouts for Content Marketing

We’re talking with some top content marketers about how to use Google Hangouts to connect with your 1000 True Fans and grow your audience.


Some of the key things we talked about –

1) Connect with your 1000 True Fans
We’re big fans of Kevin Kelly’s article on Technium – you don’t need to be Madonna or Microsoft to create a living sharing your gift.

Google Hangouts gives you live engagement like no other platform. Sure, there are plenty of webinar platforms but no other streams directly to YouTube, which leads to next point..

2) Create YouTube videos
The real power of this technique is the beauty of leveraging the Google – YouTube relationship. Google LOVES her children, and by using Hangouts you will share this love.

3) Reuserepackagerepurpose

As Ms Ileane of Basic Blog Tips points out, there are ways to take this content even further on YouTube. Don’t stop with simply adding a few key words to optimize. By scheduling out highlight videos, you give your viewers not only reasons to subscribe but value by highlighting key point.

Let’s face it. Very few people are going to watch ALL of your video or read ALL of your lovely blog post. But by sharing that golden nugget, they just might check it out again.

How will you use Google Hangouts for creating content in your marketing strategy?