Social Media / Online Marketing – Choose Your Weapon

Wrapping up the Internet Prophets Live 2015 event here in downtown Los Angeles, there are so many successful ways where all these gurus and experts have each made their own fortune.

Facebook ads, webinars, podcasting.. on and on.. there is no shortage of ways to make money online. It’s easy to get caught up with someone else’s way – aka “shiny object syndrome” – but, of course, there is no magic formula although many would have you believe otherwise!

But deciding what to focus on is a matter of knowing your own strengths and working with your weaknesses. Bill Belew who invited me to the event doesn’t use social media at all. Yet he is passionate about content marketing, and we’ve seen a rise in both interest and awareness of this online strategy.

Others will tell you to buy traffic. Still others will say that it’s all about video marketing. Many roads to Mecca, as they say!

Over the years I’ve tested different strategies and techniques. And as Gary Vee says, aka Gary Vaynerchuk of Jab Jab Jab Right Hook, you’ve got to pick the one that works for you.

While you shouldn’t post pictures of your cat to try and get more customers, if that’s 1) not what your core audience is interested in 2) not your cup of tea –

It’s also not to say that you should stick only with what your comfortable with. Recently I finally met @joecomm – someone who’s work I’ve been following for some time. And he helped me to realize that Instagram can be a force for good – check out my Instagram posts using hashtag #DoGoodStuff –

Typically, selfies are a turn-off for me – but I’m starting to see that if you have a message, then by all means “Be the Message” you want to spread!