5 Simple Ways to Create Videos for Your Content

Want some simple ways to create videos for your content?

As the lights go out, Hollywood knows they’ve got your attention.

What’s better than getting out of the summer heat than hiding in a nice cool movie theater and catching blockbusters? 🙂

That’s when the studios sell you the coming attractions in the form of trailers.

Watching these, you’re deciding which movies you plan to see next and which you’re going to Netflix or just skip.

You can do the same thing with your content.

Creating Trailers for Your Content
You can create videos as trailers for your content. Just a simple 30 second to 2 minute video of highlights on social media can grab a viewers attention and send them to your site.

Likewise, the number 2 search engine in the world (YouTube) is owned by none other than #1 Google. So, you know that picking the right keywords will give you highly effective backlinks offering some of the best organic search juice around!

Recently, Amazon just launched their own YouTube competitor. Meanwhile, Facebook now offers live video to influencers. You know that something is up when the most popular websites in the world are investing in video.

But who’s got time for making videos? or the money right?

Lately, I’ve been testing some platforms. Most offer Powerpoint-like templates where you can type in some text, add photos and choose some combo of music and your own voice over.

Just about all have access to a library of photos AND offer export options to major sharing platforms like YouTube or social media like Facebook.

Here’s a roundup of free and low-cost options –

Content Samurai – Not one of the cheaper options, Content Samurai does occasionally offer a $1 trial; check out my demo.

It’s an easy way to create videos, if you’re familiar with any kind of presentation software like Powerpoint or Keynote.

What it lacks for in functionality, it more than makes up for in its simplicity and ease of use.

Just copy & paste your script, add photos then your voice over. And you’re done!

Adobe Spark – while Adobe Spark is pretty much same deal – pick a template, add your touches & publish.

If you’re familiar with Adobe products, you know that they don’t skimp on features.

Although this is just a simpler version of their full suite of creative products, besides editing videos there is also a photo editor and web design apps.

Showbox – Probably the one with the most bells & whistles – Showbox is currently free but results can be pretty amazing & well-worth giving them credit with their watermark.

I’m currently helping friend with her crowdfunding campaign, so I’ll share results after we’re done

Overall, it’s one of the easiest ways to create professional looking videos. All you do is pick your media, such as photos and video clips; then add voice over. That’s it!

Powtoon – next up is Powtoon. Now this one can have a bit of a learning curve, and it’s a bit more expensive to remove their prominent watermark.

But, what makes Powtoon different from the others is how simple it is to create animations using their presentation style editor.

Instead of just inserting either static pictures or video footage, Powtoon gives you some animated characters and objects that you can move around.

So, Powtoon is an easy way to create either eye-catching animation or animated text videos.

WeVideo

WeVideo is pretty much like your traditional video editing software, but there’s still a few templates and tools to make things easier.

If you’re comfortable with a video editor like iMovie or Windows Movie Maker, then you’ll have no problem with this platform. So, give it a try.

These are just some of the ways that you can make videos for less time and money.

To attend our next live training workshop and to receive access to demo videos on how to make easy videos, sign up here.

Create Lots of Content from a Blab Interview

create-content-from-blab

Create Lots of Content from Blab Talks (Photo: Noly via Pixabay)

If you haven’t checked out Blab, I highly recommend that you give this new platform a look. Since the fall of last year I started to do weekly interviews and online masterminds with indie creative guests as well as panels.

After we’re done with a Blab session, I upload the video to YouTube and download the audio to create a podcast – all before creating a blog post with show notes and related links. So along with the original Blab chat itself, I’ve created THREE other pieces of content.

Here are some basics to get you started..

Signing Up is Easy. Just go to Blab.im using your desktop or tablet browser (Chrome over a land line is HIGHLY recommended,) or use the iPhone / iPad app. (For now Android users need to use the mobile Chrome browser – at least until the Android app is available.)

Blab allows you to simply sign up with your Twitter account –

set-up-blab

Setting Up Blabs is Easy

(Note: your Blab username matches your Twitter username and pulls information from your Twitter profile, the website from your Twitter profile will not be pulled into your Blab profile though.)

Things to Do Before Hosting Your First Blab

You’re probably eager to get started and host your first Blab. It’s recommended that you just attend and watch one in action. Get a sense for how people interact with each other and the hosts. If you’re brave enough, post some comments and for bonus points see if the host invites you to talk live.

Note: all Blabs are public. Meaning, if you’re logged in with your Twitter account, the system announces when you enter a Blab in the sidebar. To avoid this and lurk anonymously, log out then click back into the Blab that you want to view in anonymous “lurk” mode. You won’t be able to participate, however.

start-blab

Time to Start Your First Blab

 

Showtime! Time to Host Your Own Blab

Besides the scheduling and coordination (the more difficult part in my opinion) creating the actual Blab is easy peasy.

Doing a Test Blab is a good idea with a friend or even testing things out with a show guest who’s not familiar with Blab.

Just tell other in the title that it’s a “test blab”; otherwise, curious visitors will probably pop in and out. There’s also a “test-zone” tag to make it even more clear.

To make replays available and uploading to YouTube you have to remember to hit the Record button on the left side. Later, this becomes the option for the YouTube upload once Blab has finished processing the video.

Some Other “On the Air” Tips

As the Host, you have full control on all the controls for adding Guests or booting them off. I’ve added other Hosts on some calls when I’ve run into connection difficulties, which is common due to streaming video live.

(Note: sometimes I will make other panel speakers or even guests a “Co-host” just in case my connection freezes [you’ll notice when no one else seems to be talking,] and I need to refresh my page – the reason is that Blab will sometimes just end the call altogether, and you’ll have to scramble to create a new Blab and hopefully bring everyone back. This is one BIG down-side, compared to Google Hangouts that I hope they fix in the future.)

To allow someone to join you on the actual “on-air” video, just click “Accept” after someone asks to join in an open seat. Blab is currently limited to 4 seats, which in my experience is the limit to what is reasonably easy to manage as a host.

You can always turn down the the request to join and keep the seat open.

Click on the “Lock Seat” button prevents other from joining the video or asking to join through the Accept prompts. This may make sense if you have a panel or interview format for your show.

Sometimes Blab can be like the “box of chocolates” from Forrest Gump where you “never know what ya gonna get..” On a recent chat we had a young kid jump on with his film idea apparently involving plenty of profanity and drug use. (He may have already been partaking himself..)

Props” or the Blab equivalent of Likes or applause are encouraged. This gives hosts a sense of what the audience likes or is connecting with in discussions.

Just click the hands symbol on the window of the person you want to give the props. Like Periscope will show the number each participant receives during that particular Blab. Whenever you enter a new BLAB the counter goes back to zero.

Depending on how a Blab goes, I may directly upload to YouTube or download and edit in some video editing software. Unless you’re familiar with something like Camtasia, Final Cut or Adobe Premiere, it’s better to use something like Windows Movie Maker or iMovie for Mac’s.

For turning the video file into a podcast, I open up the MP4 in Audacity. You can also use Garage Band on Mac for this.

Of course, the show notes with specific timings of topics discussed creates easy blog posts. Also, you can create shorter video snippets for highlights that may attract viewers to watch the rest of your interview or discussion.

So, these are just some of the ways that you can create several pieces of content from one interview. If there is enough interest, I will create a more detailed tutorial on these in future posts. But I just wanted to provide a short but actionable summary of key steps.

To learn more and attend our next free workshop, click here.

How to Repurpose Content Like a Rockstar

Okay, rockstars and celebrities are not known for their frugalness – in fact, they’re often associated with a life of excess and waste. But musicians like John Lennon and Paul McCartney know that real creative success came from a sustainable system where they can mine for gold as often as they wanted again and again.

Repurpose-Like-Rockstar

credit: Unsplash (these guys rock!)

So, here are ways that you do the same with building your own content marketing machine.

First, find a key topic and an audience. This is the art of creating content – finding the balance between broad enough to be worth your time and effort and niche enough to attract your ideal audience.

Create and promote the event. Although there are many webinar tools out there, Hangout on Air (in spite of its glitches) is still great for two main reasons: 1) Google juice 2) live streaming to YouTube (#2 search engine OWNED by.. wait for it.. Google)

Here’s a recent example of an event –

Guess what? By using a Hangout on Air you’ve automatically done this step – create a video. Here’s the kicker – you can create different highlights by editing clips your video. These can cover key points or moments.

Now, you can also edit and republish as a sound file. By using a program like Audacity (free download) you can now create a sound file that can be uploaded to SoundCloud or possibly made into a podcast.

Here’s where I posted a recording on my blog post –

soundcloud-post

Example of Post with SoundCloud

 

Of course, all of these types of content can be used for creating a blog post where you cover the key points in more detail. These points can be used to generate graphics using a program like Canva for tweets or other posts on social media such as infographics that you can pin.

Here’s an infographic from Bill Belew’s forum which I pinned to my Pinterest board on content marketing.

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From Bill Belew’s Forum

Depending on the amount of content these can be used to create PDF reports and ultimately published as ebooks which, of course, can get an even bigger boost from Amazon – the world’s largest search engine for buyers of information.

Last but not least, this old content can inspire new content. By studying how your audience responds or has questions, you can look at ways to approach the topic and decide on your next directions.

What are some other ways that you have reused and repackaged your content?

Building Your Non-Stop Content Marketing Machine

Get Your Content Marketing Questions Answered

This week we offer our audience an opportunity to ask their content marketing questions and to get answers from some of today’s top content marketers –

content-marketing

Build Content Marketing Machine

 

We’ll cover such topics as –

  1. ) where do you find content marketing ideas that attract your ideal audience
  2. ) what’s the best way to quickly create content they’re hungry for
  3. ) how to keep creating top-notch content that keeps your audience coming back for more

Visit Building Your Non-Stop Content Marketing Machine to watch. Mobile users can watch here –

 

This week’s panelists include:

Bill Belew – founder of a forum of top content marketing minds

Steve Cartwright – ranked as one of Top 50 Content Marketers

Rev Stephen B Henry – published author and web marketing with over 45 years of business experience

Ileane Smith – YouTube and blogging expert

Previously we have discussed how to use Google Hangouts and social media for best results. In the future we are considering which areas to focus on. So depending on the audience interest, we may dive more deeply into specific areas or cover other key topics.

Join us and ask your burning questions on how to get your content marketing machine running non-stop!

 

 

Social Media for Content Marketers

In what’s becoming the second part of a series of Google Hangouts with some of today’s top minds in content marketing, we cover how these folks are using social media to reach their 1000 True Fans aka their core audience.

social-media-content-marketers

Some of what we’ll cover include:

  • What is Working Best Today
  • How to Choose the Best Social Media for Your Audience
  • What is Their #1 Challenge Right Now

Here’s the replay –

Special thanks to Steve Cartwright for putting on an awesome case study of his own successes with Twitter and LinkedIn. He’s generously made it available via Slideshare here.

 

How to Use Google Hangouts for Content Marketing

We’re talking with some top content marketers about how to use Google Hangouts to connect with your 1000 True Fans and grow your audience.

 

Some of the key things we talked about –

1) Connect with your 1000 True Fans
We’re big fans of Kevin Kelly’s article on Technium – you don’t need to be Madonna or Microsoft to create a living sharing your gift.

Google Hangouts gives you live engagement like no other platform. Sure, there are plenty of webinar platforms but no other streams directly to YouTube, which leads to next point..

2) Create YouTube videos
The real power of this technique is the beauty of leveraging the Google – YouTube relationship. Google LOVES her children, and by using Hangouts you will share this love.

3) Reuserepackagerepurpose

As Ms Ileane of Basic Blog Tips points out, there are ways to take this content even further on YouTube. Don’t stop with simply adding a few key words to optimize. By scheduling out highlight videos, you give your viewers not only reasons to subscribe but value by highlighting key point.

Let’s face it. Very few people are going to watch ALL of your video or read ALL of your lovely blog post. But by sharing that golden nugget, they just might check it out again.

How will you use Google Hangouts for creating content in your marketing strategy?