Why Bots are Now Critical to Your Online Marketing

Have you noticed that it’s harder than ever to reach customers with what used to be cutting edge technology? Bots may just be what you need for your online marketing.


Bots for Marketing (photo: JamesM via Pixabay)

While 20% email open rates are considered average, the reality is that 4% click thru will barely keep your business afloat. Meanwhile, social media channels and content marketing were once considered just what online marketing needed. But now even these aren’t as effective.

My soccer coach used to tell us to go where the ball will be, not where it was. Where will you customers be for the next 5 -10 years?

Messaging Apps vs. Email

Something curious happened over recent years. While email isn’t going away, have you noticed how we use direct messaging, aka chat, to communicate more often?

No longer just for teens and gamers, we use chat to talk with friends, family and even co-workers. It’s easy, fast and engaging.

Social Networks vs Messaging Apps

There are now more users of messaging apps than social networks. Marketing is about meeting customers where they are.


Messaging Apps are Bigger than Social Networks (source: Business Insider)

Bots provide a scalable way to communicate via chat. They can educate and sell in a way that is more engaging than any other tool.

Done right you can track and segment like the most sophisticated CRM (Customer Relationship Management) platforms, yet keep your unique brand look and feel.

Still not convinced about the value of bots?

Check out this short video..

Although I’ve been running limited tests, the overall results are definitely impressive.

Typically, average open rates for email marketing is 15%. We get around 20-30%.


Email Marketing Open Rates and Click Thru

With bots this jumps to around 80-100%, and even better are the click-throughs around 20%, which is 3 to 5% for the industry vs. 20-30% for bots!


Bots Open Rate and Click Thru

Want to learn more about bots and messaging apps? Well, turns out we have an app for that! Click here to get started.

Meet WordPress Developer Robin Haney

This week we’re featuring professional web developer and Udemy instructor, Robin Haney. He helps bloggers and entrepreneurs get started in blogging and building their own WordPress sites.

Q: What is the number one mistake that you see with beginners building WordPress sites?

A: The number one mistake I see the most when it comes to people building their WordPress websites is not fully SEO Optimizing their posts and pages. When I design websites for people I usually will give them a crash course in Search Engine Optimization so that over time their website will get more traffic from search engines which is very important!

Q: How can they avoid this mistake?

A: Installing a good plugin like WordPress SEO by Yoast will take care of most of the work and its pretty easy to set-up, but the best way to avoid this mistake is to educate yourself on SEO, the problem is that there is a lot of mixed information out their and everyone likes to do things a little bit differently. The good news is that the core stuff that works is generally done the same, its the small details that everyone does differently.

So even if you were to take a little bit of time to go on Google or Youtube and research how to do basic SEO you will learn a lot that will help you out. The main problem is people who I deal with think that SEO is super complicated stuff but it really isn’t. I’ve made a few courses and lessons on SEO and its pretty basic, it just takes time and patience which is key.

Q: What are some things you wish clients understood before working with you?

A: The biggest problem most people have when they get someone else to design a website for them is that they do not know what they want. This is fine but as a web developer it takes a lot of hard work and effort to design a website so its really important that the client knows what they want before you start the designing process. I will usually sit down with the person and won’t even start building the website until we both have a clear picture of what it is we are building together.

This avoids having to restart the project, charging the client extra money, or in the end having someone not get what they want.

Q: When should someone not struggle to build a site on their own and simply contact you for your WordPress expertise?

A: The great thing about WordPress is that it is very easy to use and build a website with, the problem is that there is still a little bit of a learning curve, even for the basic stuff. It really comes down to how much time someone wants to invest to learn how to use WordPress. Anything to do with the back-end or coding will take some time to learn how to do so often you will need to look up tutorials or get a developer to do the fix for you.

I have a course on Udemy that shows people step by step how to design a basic WordPress website and use the Interface of the content management system.

Q: Who are your favorite clients to work with?

A: This really comes down to what I mentioned earlier but again people who are prepared and have a good idea of what they are looking for in a project and the best to work with. It’s also nice to work with people who have good communication skills and are friendly.

Repeat business is where a good chunk of your income as a web developer will come from so working with the same people on multiple projects will usually happen. Its always nice to have good people to work with on a consistent basis.

Q: How can folks learn more about you and your services?

A: As of right now I haven’t been online for too long, I’m fairly new to the web development world but am learning so much every single day. I spend most of my time on Udemy teaching various courses related to my field and writing on my own personal blog.

Thanks, Robin!

Here is his website – http://www.robinmhaney.com/
and Udemy profile – https://www.udemy.com/u/robinhaney/

How to Repurpose Content Like a Rockstar

Okay, rockstars and celebrities are not known for their frugalness – in fact, they’re often associated with a life of excess and waste. But musicians like John Lennon and Paul McCartney know that real creative success came from a sustainable system where they can mine for gold as often as they wanted again and again.


credit: Unsplash (these guys rock!)

So, here are ways that you do the same with building your own content marketing machine.

First, find a key topic and an audience. This is the art of creating content – finding the balance between broad enough to be worth your time and effort and niche enough to attract your ideal audience.

Create and promote the event. Although there are many webinar tools out there, Hangout on Air (in spite of its glitches) is still great for two main reasons: 1) Google juice 2) live streaming to YouTube (#2 search engine OWNED by.. wait for it.. Google)

Here’s a recent example of an event –

Guess what? By using a Hangout on Air you’ve automatically done this step – create a video. Here’s the kicker – you can create different highlights by editing clips your video. These can cover key points or moments.

Now, you can also edit and republish as a sound file. By using a program like Audacity (free download) you can now create a sound file that can be uploaded to SoundCloud or possibly made into a podcast.

Here’s where I posted a recording on my blog post –


Example of Post with SoundCloud


Of course, all of these types of content can be used for creating a blog post where you cover the key points in more detail. These points can be used to generate graphics using a program like Canva for tweets or other posts on social media such as infographics that you can pin.

Here’s an infographic from Bill Belew’s forum which I pinned to my Pinterest board on content marketing.


From Bill Belew’s Forum

Depending on the amount of content these can be used to create PDF reports and ultimately published as ebooks which, of course, can get an even bigger boost from Amazon – the world’s largest search engine for buyers of information.

Last but not least, this old content can inspire new content. By studying how your audience responds or has questions, you can look at ways to approach the topic and decide on your next directions.

What are some other ways that you have reused and repackaged your content?

Indie Entrepreneur George Ohan Shares His Success Secrets

A short while ago I had a chat with George Ohan and quickly realized that he has a tremendous amount of valuable experience and insights to share on his entrepreneur’s journey. (here’s where George shares a dark moment)

Brief Bio

George Ohan is an accomplished film producer with a background in Marketing, Public Relations, and Communications. After serving in the U.S. Army he graduated from The Los Angeles Film School, George began his own video production company before moving to his current home in Puerto Rico. Now he works with aspiring indie entrepreneurs and helps them grow their business through online and social media.


George Ohan in Puerto Rico

Lots of folks want to make money in the film industry. How did you make it a reality?

I never saw myself as the Steven Spielberg artsy filmmaker type. Yes, I’m an artist. Yes, I’m a filmmaker.  However, I’m a digital artist with an interest in business.  As I created content I was always looking for a way to sell it or get paid before creating it.  I turned that passion for getting people to respect my art with their wallet into a reality.  I wasn’t afraid to put a price on my creations or my time.  Get paid – don’t be the typical starving artist.

What was your biggest challenge getting started in your indie business?

Sales.  As an indiepreneur we never stop to think about who will actually ask us for money to do this “thing” that we love to do…. The challenge for me has been to focus on many things at the same time.  When someone says “FOCUS” most people imagine they should focus on one thing.  I approach focus with a couple of dashes of TIME MANAGEMENT and then we’re cooking!   I put my tasks in groups of what can be done”today” and I go 100% after the current tasks at hand.  Everyday, one of the tasks is to ask people to hire me for my services.

So with all the things it takes to run an indie business – how do you do it all??

The way to do it all is to know that there is no Cavalry coming to save you.  I can only do what is physically possible, the rest I trust to delegate to others.  This business was my idea and my plan to become an entrepreneur.  I must be intelligent enough to figure out how it works.  I constantly seek advice, counsel, and mentorship from people that have done what I am trying to do.  Nobody is obligated to help me.  My willingness to help others is why people are willing to help me.

If you had one thing that you wished someone had told you early on, what would it be?

Losing is for losers.  Do NOT have FEAR of success.  I’m not a loser, so why would I ever doubt myself?  As humans, we are built to win.  We have more good times than bad times.  We laugh more than we cry.  So, why do we have a FEAR of failure?  Why do we FEAR the unknown?   If giving up your life’s biggest fear can give you your life’s deepest desire, could you let go of that fear?

How does a “typical day” look for you?

Wake up, Thank God for all of the things that I’ve been blessed with.  Coffee.  Read a book for 30 minutes.  Social Media updates for 1 hour.  Content blogging, video editing, meeting clients, shooting new video, creating new docs for my business, reviewing local tax laws, etc… Social Media 1 hour updates.  30 minutes of email follow ups with former contacts.  There are variations for going to the beach, volunteering, and having fun too!


Contact Info

You can reach George –


Join me on this Indie Entrepreneur Hangout where we’ll get to ask George your top questions –


Social Media for Content Marketers

In what’s becoming the second part of a series of Google Hangouts with some of today’s top minds in content marketing, we cover how these folks are using social media to reach their 1000 True Fans aka their core audience.


Some of what we’ll cover include:

  • What is Working Best Today
  • How to Choose the Best Social Media for Your Audience
  • What is Their #1 Challenge Right Now

Here’s the replay –

Special thanks to Steve Cartwright for putting on an awesome case study of his own successes with Twitter and LinkedIn. He’s generously made it available via Slideshare here.