Okay, rockstars and celebrities are not known for their frugalness – in fact, they’re often associated with a life of excess and waste. But musicians like John Lennon and Paul McCartney know that real creative success came from a sustainable system where they can mine for gold as often as they wanted again and again.
So, here are ways that you do the same with building your own content marketing machine.
First, find a key topic and an audience. This is the art of creating content – finding the balance between broad enough to be worth your time and effort and niche enough to attract your ideal audience.
Create and promote the event. Although there are many webinar tools out there, Hangout on Air (in spite of its glitches) is still great for two main reasons: 1) Google juice 2) live streaming to YouTube (#2 search engine OWNED by.. wait for it.. Google)
Here’s a recent example of an event –
Guess what? By using a Hangout on Air you’ve automatically done this step – create a video. Here’s the kicker – you can create different highlights by editing clips your video. These can cover key points or moments.
Now, you can also edit and republish as a sound file. By using a program like Audacity (free download) you can now create a sound file that can be uploaded to SoundCloud or possibly made into a podcast.
Here’s where I posted a recording on my blog post –
Of course, all of these types of content can be used for creating a blog post where you cover the key points in more detail. These points can be used to generate graphics using a program like Canva for tweets or other posts on social media such as infographics that you can pin.
Here’s an infographic from Bill Belew’s forum which I pinned to my Pinterest board on content marketing.
Depending on the amount of content these can be used to create PDF reports and ultimately published as ebooks which, of course, can get an even bigger boost from Amazon – the world’s largest search engine for buyers of information.
Last but not least, this old content can inspire new content. By studying how your audience responds or has questions, you can look at ways to approach the topic and decide on your next directions.
What are some other ways that you have reused and repackaged your content?