Many realtors realize the importance of video marketing for their real estate business, but they mistakenly believe that it has to be an expensive Hollywood production that only the million club members can produce.
Here are some key tips on how to make sure your marketing videos not only have impact, but also easy on your budget.
Make It About Your Customer –
Most real estate businesses love to do a “brag video.”
Yeah, we know that everybody on your team will work hard and care about your clients. But does this really make you different from the 99 other agencies?
And is “trustworthy” really something to make you stand out? Isn’t that a minimum requirement?
Here are just a few ways to offer value –
- Give advice on how to get financing
- Provide current real estate trends in your area
- Offer tips on getting top dollar in selling a home
Make It Shareable –
Okay, we’ve all seen the “like my page” – it’s the social media / online version of begging for spare change.
Instead, focus on one of these three key things – entertaining, educational, or inspirational, or better yet, some combination of all three! Here’s an example of a video that’s both entertaining and educational (if only tongue in cheek!)
Why do people share things? To be helpful or to look good. If your video isn’t helping them to do either, that’s why it isn’t being shared!
For more on how to make your video go viral, check out these ideas on real estate marketing.
Make It Short and Simple –
While it’s great to give a lot of value, too much is just that. Create the Seal Team 6 of videos. Get to the point – get in and get out.
Make Sure You Show Up.. Consistently –
Whether it’s Gary Vee or Mario Jannatpour aka the “Honest Real Estate Agent,” these guys will tell you that expecting to hit a homerun first time at bat is wishful thinking at best.
Be willing to commit to producing weekly, monthly or whatever regular posting that you can manage. Sure, you don’t want to spend all your time making videos. But you also need to show that you’re not a fly by night operation.
Get help. Consider outsourcing part of your operation. We have folks that we work with on Fiverr and other outsourcing. Contact us for a few referrals of our favorites in different areas of expertise.
Make It Personal –
One of the worst expressions in my opinion is “it’s not personal – it’s only business.” ALL business is personal. We buy from people we “know, like, and trust.”
Often, we’ll go an extra 15 minutes out of our way or pay a few dollars more to buy from the friendly neighborhood cafe or store over the big brand name chain.
Don’t miss out on this opportunity to show some of your personality and connect with your ideal customer. In fact, what you choose to share will show them why they should work with you over your competitors.
Make Sure You’ve Done Your Homework –
Before you hit the publish, there are a few things you want to make sure that you do on the back end. Things like getting the title, description and tags right can make all the difference.
It can mean the difference between showing up on page one, where over 70% of visitors go – or getting buried in the no man’s land of Google results.
Get your free quick tutorial. We’ll send you access to simple short videos on how to make sure that your videos get seen!
If you’d like to find out how to make a high impact video for more customers and sales, contact us today to discuss solutions that fit your budget.